The most experienced organisers might want to track activity using the Conversion API (to avoid being blocked) in addition to their pixel. In order to so, you must have setup your Meta Pixel first
Go to Pixel Settings from Meta Events Manager, and retrieve your access token
💡 You’ll need to have an email address associated with your account to generate an access token. If it’s not already the case, you can do it from Business Settings > Business info
💡 Do not worry about safety: this access token can not be used to anything send events to the Pixel via API Conversion, it does not provide any access to the Meta account
⚠️ If you update your meta password, the access token is no longer valid, and needs to be updated ⚠️
Go to your Pixel Settings from Meta Business Settings, and add API Conversion user as a user
That’s it ! ✅